Chemical Brothers – Swoon

Thursday May 13, 2010 · By

We’ve been enjoying our time off, which is why we’ve been away longer than anticipated. Maybe next week? In the meantime, we can’t just IGNORE a new Chemical Brothers video. That would be just wrong!

There are plenty of amazing videos in the Chemical Brothers catalog, some of them over 15 years old now. I think this one can be most closely compared to “Star Guitar“, though I imagine it won’t be anywhere near as popular as that internet classic.

With the only lyrics being “just remember to fall in love, there’s nothing else”, you’d expect the video to be a love story, and that’s what you’ve got here. A girl wandering past the Ministry of Silly Walks finds a boy who stands out from the crowd.

The real story is told between the lines, as it were. The roller coaster ride, the leap of faith, the flying and floating, the sunsets, the feeling that your physical self is created from untold millions of minute bubbles… it’s all depicted with simple, elegant, and slightly psychedelic visuals.

If you’ve been to a Chemical Brothers live show, this all might actually look a little familiar. That’s because this video (and in fact the entire forthcoming album) has accompanying visuals done by the same guys that do their live visuals. These have always been expertly crafted to enhance the musical experience, so this is pretty exciting news around these parts!

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