Love

Sunday February 7, 2010 · By

It’s officially LOVE week at ELVAD! And I’m not just talking about the kind of love you celebrate with a mate on Valentine’s Day. I’m talking about the formless, vapid kind of love that permeates through electronic music. It’s just good for the soul! You don’t need a specific person, place, or thing to attach your love to like a flag. You don’t need to assign all nearby nouns a number on a scale from “love” to “hate”.

Instead of focusing on your love, lose focus on it. Let it flow out from you like water over a dam. Love not in specifics but in metaphors. Love everything and everyone, because we think that is the most fitting way to celebrate Love week. It’s what your favorite house producer would want.